Find the SEO issues that are quietly costing you revenue
A manual, expert-led audit of your technical foundation, content, links, AI search visibility and tracking — delivered as a severity-ranked roadmap your developers can ship, not a 90-page PDF nobody opens.
- Every finding traced to a root cause, not just flagged
- Ranked by revenue impact and effort, so you know what to fix first
- Ticket-ready specs plus implementation support for your dev team
Short version
iGrow SEO runs manual, expert-led SEO audits across nine workstreams: crawl and indexation, Core Web Vitals, on-page and metadata, content quality and cannibalization, internal linking and architecture, backlink risk, AI search visibility, GA4 and conversion tracking, and competitor gap analysis.
You receive a findings report, a live tracking sheet, an executive summary for leadership, and a 30/60/90-day roadmap where every item carries a severity rating, an owner, an effort estimate and the expected outcome. Audits are delivered in 7–14 business days and start at $1,200. Implementation support is included; full execution is optional.
Four symptoms that almost always trace back to something fixable
None of these are mysteries. They are patterns we have diagnosed hundreds of times — and they rarely announce themselves as one clean issue.
Rankings slid and nobody can say why
The drop usually lines up with a deployment, a template change, a redirect map, or a core update — not with content quality. We build a timeline that matches your traffic curve against Search Console events, release dates and known algorithm updates until the cause is isolated.
Google is indexing the wrong pages
Faceted filters, session parameters, tag archives and pagination quietly generate thousands of crawlable URLs. Crawl budget goes to junk, your commercial pages get visited less often, and new content sits in "Discovered, currently not indexed" for weeks.
Competitors get cited by AI, you do not
AI Overviews, ChatGPT and Perplexity increasingly answer the questions your buyers used to type into Google. If your key facts only render after JavaScript, or your entity signals are thin, you are invisible to the systems doing the summarising.
You cannot trust your own numbers
Duplicated GA4 events, misfiring purchase tags, unfiltered internal traffic and broken channel attribution mean budget decisions get made on bad data. We verify the measurement layer before anyone draws conclusions from it.
Nine workstreams in every audit
A scanner reports symptoms. Our analysts diagnose causes. Every workstream below is run by a human who has fixed that exact class of problem before, on your platform.
Crawl & indexation audit
Rankings are impossible if Googlebot cannot reach a page cleanly, and wasted if it reaches ten near-identical versions of it. We crawl your site the way a search engine does, then compare that picture against what Search Console actually reports.
- Full crawl with Screaming Frog and Sitebulb, cross-checked against Search Console coverage and page indexing reports
- robots.txt directives, meta robots, X-Robots-Tag and canonical logic reviewed for contradictions
- Parameter and faceted-navigation sprawl mapped, with a containment strategy per URL pattern
- Redirect chains, loops, soft 404s, orphan pages and index bloat identified URL by URL
- XML sitemap accuracy, hreflang configuration and pagination handling validated
- Server log analysis on enterprise engagements, to see where crawl budget is actually spent
Core Web Vitals & page experience
We test the templates that carry your revenue — homepage, category, product, service and article — rather than reporting one homepage score and calling it done. Field data tells us what users experience; lab data tells us why.
- LCP, INP and CLS measured at the 75th percentile across mobile and desktop
- Field data from CrUX combined with lab data from Lighthouse, PageSpeed Insights and WebPageTest
- Render-blocking resources, third-party script weight and font loading strategy analysed
- Image delivery reviewed: format, compression, responsive sets, lazy-loading and CDN configuration
- JavaScript execution and hydration cost profiled on headless and SPA builds
- Mobile rendering checked against desktop for content parity under mobile-first indexing
On-page & metadata audit
On-page work is where most agencies stop and most sites still underperform, because the issue is rarely a missing tag — it is misaligned intent. We check whether each page is built to satisfy the query it targets.
- Title tags and meta descriptions reviewed for uniqueness, length, intent match and click-through appeal
- Heading hierarchy checked for semantic structure, not just keyword presence
- Search intent alignment: does the page format match what currently ranks for the query?
- Image alt text, filenames and accessibility attributes
- Structured data validated with the Rich Results Test — Product, Offer, Review, FAQ, Article, Organization, BreadcrumbList, LocalBusiness
- URL structure, slug hygiene and legacy naming conventions
Content quality & cannibalization
Most sites do not have a content shortage. They have a content overlap problem, where several pages compete for the same query and none of them wins. We map what you have against what your buyers search.
- Query-level cannibalization mapping using Search Console data, not guesswork
- Thin, duplicated and decaying pages identified with a keep / merge / rewrite / redirect decision for each
- Topical coverage mapped against your commercial priorities to expose real gaps
- Experience and expertise signals reviewed: author attribution, credentials, citations, original data, first-hand detail
- Helpful-content alignment: pages assessed for whether they answer the question or circle it
- Keyword-to-URL mapping rebuilt so one page owns one intent
Site architecture & internal linking
Internal linking is the cheapest ranking lever most sites ignore. It decides which pages inherit authority, how deeply crawlers travel, and whether your money pages are three clicks from home or eleven.
- Click-depth analysis for every commercially important URL
- Authority flow modelled to show where equity accumulates and where it dead-ends
- Orphan and near-orphan pages surfaced with linking recommendations
- Anchor text distribution reviewed for descriptive, non-repetitive linking
- Navigation, breadcrumb and hub-page structure assessed against your category logic
- Faceted navigation and filter architecture rebuilt where it is generating crawl waste
Backlink profile & risk review
Your link profile is either an asset or a liability, and inherited profiles from previous agencies are frequently the latter. We separate the links that earn you authority from the ones that put you at risk.
- Referring domain quality, relevance and diversity benchmarked using Ahrefs, Semrush and Majestic data
- Anchor text distribution analysed for over-optimisation patterns that precede manual actions
- Toxic, paid, PBN and low-relevance links flagged, with a disavow file prepared where genuinely warranted
- Lost and broken backlinks identified for reclamation
- Unlinked brand mentions surfaced as low-effort acquisition targets
- Competitor link gap analysis showing which domains link to rivals but not to you
AI search & answer-engine visibility
Search now includes systems that summarise rather than link. Being crawlable by Google is no longer the same as being usable by an AI assistant, and most sites have never been checked for the difference.
- AI crawler accessibility verified for GPTBot, ClaudeBot, PerplexityBot, Google-Extended and CCBot at robots.txt, firewall and CDN level
- Content extractability tested: are your key facts present in raw HTML, or only after JavaScript executes?
- Entity and structured data completeness reviewed so machines can identify what your brand is and does
- Answer-shaped content assessed — clear definitions, direct answers, comparison tables, specification data
- Citation baseline measured across AI Overviews, ChatGPT, Perplexity, Gemini and Copilot for your priority questions
- Gap report showing which competitors get cited for the questions you should own
GA4 & conversion tracking audit
Bad data is more expensive than no data, because it produces confident wrong decisions. Before we recommend anything, we confirm your measurement layer is telling the truth.
- GA4 property configuration, data streams, internal traffic filters and data retention reviewed
- Key events and conversions validated — form submissions, calls, add-to-cart, checkout steps, purchases
- Duplicate, double-firing and missing tags identified in Google Tag Manager
- Ecommerce parameter integrity checked: item IDs, values, currency, transaction deduplication
- Channel grouping and attribution reviewed so organic gets credited accurately
- Search Console and GA4 reconciled, with a Looker Studio reporting structure recommended
Competitor gap analysis
Your audit is only actionable in context. We benchmark you against the sites actually beating you in the SERP — which is often not the competitor set your sales team names.
- True SERP competitors identified from ranking overlap, not from market assumptions
- Keyword gap analysis across commercial, transactional, informational and conversational queries
- Content depth and format comparison on the queries that drive your revenue
- Technical benchmarking: speed, indexed page count, schema coverage, architecture
- SERP feature ownership mapped — snippets, People Also Ask, image and video packs, AI citations
- Share-of-search estimate showing your slice of total category demand
Five deliverables, built to be used
An audit that gets archived is money burned. Everything we hand over is designed to move directly into someone's queue.
The findings report
Every issue documented with evidence, affected URLs, screenshots, root cause and a plain-English explanation of why it matters. Written so a marketing manager understands it and a developer can act on it.
30/60/90-day fix roadmap
Every finding gets a severity rating, an effort estimate, a suggested owner and an expected outcome — then it is sequenced. You always know what to do next and what it should change.
Live remediation tracker
A shared sheet where fixes get marked in progress, shipped and verified. Your team, our team and your developers work from one source of truth instead of a static document.
60-minute findings call
A live session with the analyst who ran the audit — not an account manager reading slides. Bring your developers; the questions that matter usually come from them.
Executive summary
A one-page version for leadership: what is wrong, what it is costing, what fixing it requires, and what the realistic upside looks like. Built for budget conversations.
Implementation support
Ticket-ready specifications for your backlog, plus office-hours access to our team while fixes are being built, and QA on staging before anything reaches production.
One row from a real audit roadmap
This is the level of specificity every item carries. Names and numbers changed for confidentiality.
?filter_ parameters. Search Console shows 12,400 indexed. Log files show 71% of Googlebot requests hitting these URLs.rel="nofollow", no canonical to the parent category, and no parameter handling at the CDN edge.Five stages from access to verified fixes
Predictable, transparent, and built so nothing stalls waiting on someone else.
Discovery & access
A 45-minute kickoff to agree what success means commercially, which pages and markets matter most, and what has already been tried. We request read-only Search Console, GA4, CMS and, where relevant, log files.
Day 1–2Data collection
Crawls, log samples, ranking exports, backlink data, CrUX field data and AI citation checks are pulled and reconciled. Where sources disagree we investigate rather than picking the friendlier number.
Day 2–5Manual diagnosis
The part scanners cannot do. Analysts inspect rendered HTML, test edge cases, review templates by hand and chase every symptom back to its cause on your specific stack.
Day 5–11Prioritisation & delivery
Findings are scored on impact and effort, sequenced into 30/60/90-day phases, and presented live. You leave the call knowing exactly what your team ships in week one.
Day 12–14Implementation & validation
We stay available while fixes are built, QA them on staging, and track crawl stats, indexation and rankings after release to confirm each change did what it was supposed to.
Weeks 3–12The same symptom has different causes on different stacks
Duplicate content on Shopify comes from collection and variant URLs. On Magento it comes from layered navigation and store views. Platform-neutral advice does not fix either.
Platforms we audit
We work inside the platform's real constraints — including the ones you cannot change — and recommend fixes that are actually deployable on your stack.
- WordPress
- WooCommerce
- Shopify
- Shopify Plus
- Magento / Adobe Commerce
- BigCommerce
- Drupal
- Webflow
- Wix
- Squarespace
- Next.js
- Nuxt
- Hydrogen
- React SPA
- Custom / headless
Tools in the stack
Tools gather evidence. People decide what it means. We are deliberately tool-agnostic so the diagnosis is never shaped by whatever one platform happens to report.
- Screaming Frog
- Sitebulb
- Ahrefs
- Semrush
- Google Search Console
- GA4
- Google Tag Manager
- Looker Studio
- PageSpeed Insights
- Lighthouse
- WebPageTest
- CrUX
- Rich Results Test
- Server log analysis
- AI citation tracking
Fixed-fee audits, scoped before you commit
No hourly billing that expands mid-project. We scope on a discovery call, quote a fixed fee, and that is the price.
Core Audit
- Crawl & indexation audit
- Core Web Vitals on key templates
- On-page & metadata review
- Internal linking review
- Findings report + 30/60/90 roadmap
- 60-minute walkthrough call
Growth Audit
- Everything in Core
- Content quality & cannibalization mapping
- Backlink profile & risk review
- AI search visibility audit
- GA4 & conversion tracking audit
- Competitor gap analysis
- Remediation tracker + executive summary
- Implementation support & staging QA
Enterprise Audit
- Everything in Growth
- Server log file analysis
- Template-level diagnosis across the domain
- Hreflang & multi-region configuration audit
- Migration or replatform risk review
- Stakeholder presentation for leadership
- Quarterly re-audit option
Prices reflect typical engagements. Final scope depends on URL count, platform, number of markets and whether backlink and AI-visibility analysis are included. Book a discovery call for an exact quote.
What happens when audit findings actually ship
Three engagements, three platforms, one pattern: the audit named the work, the client shipped it, the numbers moved. (Sample data — replace with your verified client results.)
Post-replatform indexation recovery
A migration left 8,000 legacy URLs redirecting into a loop while collection pages sat uncanonicalised. The audit isolated the redirect map as the cause within four days.
Cannibalization cleanup
Fourteen blog posts and three landing pages were competing for the same six commercial queries. No single page had enough authority to rank in the top ten.
AI visibility gap closed
Specifications rendered client-side only, so AI crawlers saw empty product pages. Competitors with plain HTML spec tables were being cited instead.
Why a scanner report is not an audit
Free tools are genuinely useful for monitoring. They are not built to diagnose. Here is where the difference shows up.
| Where it matters | iGrow SEO audit | Free tool or scanner PDF |
|---|---|---|
| Depth of analysis | Human diagnosis of root cause on your specific platform and template structure | Pattern matching against a generic rule set |
| Prioritisation | Ranked by revenue impact and effort, sequenced into 30/60/90-day phases | Sorted by tool-assigned severity with no commercial context |
| Cannibalization | Query-level mapping from Search Console with keep / merge / redirect decisions | Not detected — requires query data the tool does not have |
| Tracking accuracy | GA4 and GTM validated event by event before any conclusions are drawn | Not covered at all |
| AI search visibility | Crawler access, extractability and citation baseline across major AI engines | Rarely covered; when it is, usually a single robots.txt check |
| Rendering issues | Rendered HTML inspected manually against raw source on real templates | Often crawls raw HTML only, missing JavaScript-dependent content |
| What you do next | Ticket-ready specs, named owners, staging QA and post-release validation | A list of warnings and a link to a help article |
Every site benefits. For these four, it is urgent.
Ecommerce brands with large catalogues
Filters, variants, out-of-stock handling and seasonal categories generate technical debt faster than any other site type. A quarterly check keeps index bloat from compounding into a crawl-budget problem.
Anyone who has replatformed or migrated
Most traffic losses after a migration are recoverable if caught inside 60 days. After that, redirect equity decays and rebuilding is far slower and more expensive.
Enterprise teams with distributed ownership
When engineering, content and marketing report separately, nobody owns the search consequences of shipped work. An audit produces the shared, evidence-backed priority list that unblocks that.
Marketing leaders defending a budget
"SEO is underperforming" does not get funded. A specific, costed list of fixes with expected outcomes and named owners does. The executive summary exists for exactly that conversation.
A named analyst, not an anonymous queue
EDIT-ME Author Name
Replace this with your real analyst bio. EDIT-ME has spent EDIT-ME years diagnosing search performance for ecommerce, SaaS and enterprise sites, including EDIT-ME notable projects or platform specialisms. They lead every Growth and Enterprise audit personally, run the findings call, and stay attached to the account through implementation. Certifications: EDIT-ME. Speaking or publication credits: EDIT-ME.
What clients say after the findings call
"We had two agencies tell us our content was the problem. iGrow found a canonical rule in our theme that had been pointing 4,000 product pages at the wrong URL since the 2023 redesign. Fixed in a sprint."
"The roadmap was the difference. Every previous audit we bought was a list of problems. This one told our developers what to build, in what order, and what each fix was supposed to change."
"They audited our GA4 before touching anything else and found our purchase event had been double-counting for eight months. We had been optimising against numbers that were wrong."
SEO audit services: common questions
An SEO audit is a structured diagnostic of everything that decides whether your website can be crawled, indexed, ranked and cited: technical infrastructure, on-page optimization, content quality, internal linking, backlink risk, AI search visibility and analytics accuracy. A professional audit does not stop at listing problems. It explains why each problem exists, what it is costing you in traffic or revenue, and the exact order in which to fix it.
Every audit covers nine workstreams: crawl and indexation, Core Web Vitals and page experience, on-page and metadata, content quality and cannibalization, internal linking and site architecture, backlink profile and risk, AI search and answer-engine visibility, GA4 and conversion tracking, and competitor gap analysis. You receive a findings report, a live remediation tracker, an executive summary and a severity-ranked 30/60/90-day roadmap, plus a 60-minute walkthrough with the analyst who ran the audit.
Most audits are delivered in 7 to 14 business days from the point we have access to Search Console, GA4 and your CMS. Sites under 500 URLs are usually faster. Enterprise engagements involving multiple regions, log-file analysis or headless architectures typically take three to four weeks.
Our packages start at $1,200 for a Core audit, $2,900 for a full Growth audit, and $6,500 and up for enterprise engagements. Price is driven by URL count, platform complexity, number of markets or languages, and whether backlink and AI-visibility analysis are in scope. We quote a fixed fee after a short discovery call, so there are no open-ended hourly bills.
A free tool reports symptoms. It can tell you a title tag is duplicated or a page is slow. It cannot tell you that your faceted navigation is generating 40,000 crawlable parameter URLs, that two of your pages are competing for the same query, or that your purchase event has been double-firing for six months. A paid audit is diagnostic rather than descriptive: a human traces each symptom to its root cause, sizes the commercial impact, and specifies the fix.
Yes, either way. Most clients hand the roadmap to their own developers and we support them with implementation calls, ticket-ready specifications and QA on staging before release. If you would rather we execute, our technical SEO and content teams can take ownership of the roadmap directly.
Yes. Every Growth and Enterprise audit includes an AI search visibility review: whether AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended can reach your content, whether your key facts are extractable without JavaScript, how complete your entity and structured data signals are, and a baseline of how often your brand is currently cited for your priority questions across AI assistants and AI Overviews.
WordPress and WooCommerce, Shopify and Shopify Plus, Magento and Adobe Commerce, BigCommerce, Wix, Webflow, Squarespace, Drupal, and headless or JavaScript stacks including Next.js, Nuxt, Hydrogen and React SPAs. Platform matters because the same symptom has different causes on Shopify than it does on Magento, and a fix that is trivial on one can be impossible on the other.
A full audit once or twice a year, with a lighter technical health check each quarter. Audit sooner if you have replatformed, redesigned, migrated domains, changed URL structure, lost rankings suddenly, or gone six months without a clear explanation for flat organic performance.
Usually, yes. Sudden drops trace back to a small number of causes: a botched migration or redirect map, an accidental noindex or robots.txt block, a manual action, a core or spam algorithm update, cannibalization introduced by new content, or tracking that broke and only makes it look like a drop. We build a diagnostic timeline that lines your traffic loss up against deployment dates, Search Console events and known algorithm updates until the cause is isolated.
Read-only Google Search Console and GA4 access, plus a CMS or staging login where possible. For enterprise audits we also request server log files and access to your CDN configuration. We can run a limited external audit without access, but access is what separates a diagnosis from a guess.
Yes. We sign NDAs before discovery on request, and all audit data, credentials and findings stay confidential to your account team.
Find out what is actually holding your site back
Tell us your URL and what changed. On the call we will pull your site up live, show you the first three things we would investigate, and give you a fixed quote before you commit to anything.
- Nine-workstream audit, run by a named analyst
- Severity-ranked 30/60/90-day roadmap
- Ticket-ready specs and implementation support
- Fixed fee agreed upfront — no hourly surprises